Mobile Banking Customer Experience
Jodie and I had a short presentation at a day-long conference organised by Retail Banking Review: Customer Experience Excellence in Financial Services.
We talked about mobile, as did a lot of the attendees in the round table discussions that took place. The main questions were around which platform to focus on, which features and functionality to target and how the experience differs from the web experiences being delivered.
One of the strong impressions I got was the regulatory environment is a present concern for many in the industry, and that understanding how that impacts efforts to focus more on the customer and use emerging technologies to improve the customer experience.
Monty Hamilton was a compelling speaker on a panel about Social Communities, and James Gardner gave a good presentation around using emergence to innovate at Lloyds TSB.
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