GigaOm on Sony Ericsson’s make.believe marketing
Sony Ericsson is hoping that a brand makeover can somehow heal its critically wounded handset business. The joint venture between Ericsson and Sony said today that it will adopt Sony’s “make.believe” tagline in its marketing campaigns to “reinforce its entertainment credentials” with consumers
GigaOm Why Sony Ericsson Is Living in a Land of Make.Believe .
Of course, not so long ago The Register were wondering whether gesture-based gaming on a handset was make.believe.
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