The Gungle » Advertising http://www.thegungle.com/b Ben Green makes nice with technology and humans Sun, 29 Jan 2012 08:05:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 iPhone OS upgrades: for a few dollars less http://www.thegungle.com/b/2009/10/iphone-os-upgrades-for-a-few-dollars-less/ http://www.thegungle.com/b/2009/10/iphone-os-upgrades-for-a-few-dollars-less/#comments Thu, 01 Oct 2009 21:26:41 +0000 Ben Green http://www.thegungle.com/b/?p=561

We still see a significant difference between iPhone and iPod touch users upgrades, which isn’t surprising given the $5 upgrade requirement for the iPod touch.  91% of iPhone requests are 3.0 or 3.1, compared to only 35% of iPod touch requests

via AdMob Metrics blog.

]]> http://www.thegungle.com/b/2009/10/iphone-os-upgrades-for-a-few-dollars-less/feed/ 0 Google’s New Patent http://www.thegungle.com/b/2008/09/google%e2%80%99s-new-patent/ http://www.thegungle.com/b/2008/09/google%e2%80%99s-new-patent/#comments Sun, 28 Sep 2008 04:22:58 +0000 Ben Green http://www.thegungle.com/b/?p=296

Google’s New Patent. Its called Flexible Communication Systems And Methods and would ultimately create an auction type marketplace for all of your wireless services. The concept is that consumers should have a right to easily choose who their provider is in different locations. One at home, one at work, one in your car, one here, there and everywhere. An Adwords/Adsense bid system would turn wireless signals into a commodity whereby Google helps broker a deal between carriers and customers.

From the handy “News We Missed, You Shouldn’t” from Phandroid.

]]> http://www.thegungle.com/b/2008/09/google%e2%80%99s-new-patent/feed/ 0 Steve Jobs on marketing http://www.thegungle.com/b/2008/09/steve-jobs-on-marketing/ http://www.thegungle.com/b/2008/09/steve-jobs-on-marketing/#comments Sat, 06 Sep 2008 08:26:33 +0000 Ben Green http://www.thegungle.com/b/?p=285 The message is cool, as is his delivery.

The shorts blew me away.

]]> http://www.thegungle.com/b/2008/09/steve-jobs-on-marketing/feed/ 0 Addition to “Australia’s top 10 mobile moguls” http://www.thegungle.com/b/2008/08/addition-to-australia%e2%80%99s-top-10-mobile-moguls/ http://www.thegungle.com/b/2008/08/addition-to-australia%e2%80%99s-top-10-mobile-moguls/#comments Thu, 28 Aug 2008 10:26:59 +0000 Ben Green http://www.thegungle.com/b/?p=281 Smart Company have published a list of Australia’s Top 10 Mobile Moguls. The list doesn’t actually include moguls in the traditional sense (power within an industry and having accumulated significant wealth from the industry – src), more like the people who’ve worked hard to pioneer mobile industry innovation and standards.

Great to see Oliver Weidlich in there. He’s a tremendous advocate for the user experience and it’s benefits to the industry, and is passion is evident in everything i’ve seen him involved in.

I think it’s incomplete, it doesn’t include Emily Freeman.

She has:

If the list needs to be eleven, so be it, it is incomplete without her.

]]> http://www.thegungle.com/b/2008/08/addition-to-australia%e2%80%99s-top-10-mobile-moguls/feed/ 1 Behavioural targeting gets complicated in the U.S. http://www.thegungle.com/b/2008/07/behavioural-targeting-gets-complicated-in-the-us/ http://www.thegungle.com/b/2008/07/behavioural-targeting-gets-complicated-in-the-us/#comments Tue, 01 Jul 2008 16:37:52 +0000 Ben Green http://www.thegungle.com/b/?p=268

While consumers seem to be fairly tolerant of cookie-based behavioral targeting by the various Web sites they visit, the campaign against their ISPs joining in is gaining traction, and NebuAd is becoming the poster child for violating consumer privacy. Is it fair? NebuAd is perceived to have stepped over the line of consumer privacy, so it hardly matters.

Silicon Alley Insider Another Internet Provider Abandons Ad Targeting Plan

I wonder if Telcos practicing similar tracking off their WAP gateways will come under similar scrutiny?

]]> http://www.thegungle.com/b/2008/07/behavioural-targeting-gets-complicated-in-the-us/feed/ 0