However, mobile content doesn’t usually have many similarities with online content. That’s because the context is different. Mobile content might be more concerned with things like location and immediacy. I need something near me, right now. Or perhaps you’re after something specific to a particular device, like a ring tone, application or game. We’ve now got the complexity of non-standard content along with a new context to consider. Here’s an example: if your product is targeted at a geographic region, is it possible to optimise your site content to give a higher rank when someone does a search while physically occupying that geographic region?

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