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	<title>The Gungle &#187; Sony Ericsson</title>
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		<title>GigaOm on Sony Ericsson&#8217;s make.believe marketing</title>
		<link>http://www.thegungle.com/b/2009/09/gigaom-on-sony-ericssons-make-believe-marketing/</link>
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		<pubDate>Thu, 03 Sep 2009 23:34:07 +0000</pubDate>
		<dc:creator>Ben Green</dc:creator>
				<category><![CDATA[Devices]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Mobile]]></category>
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		<description><![CDATA[Sony Ericsson is hoping that a brand makeover can somehow heal its critically wounded handset business. The joint venture between Ericsson and Sony said today that it will adopt Sony’s “make.believe” tagline in its marketing campaigns to “reinforce its entertainment credentials” with consumers
GigaOm Why Sony Ericsson Is Living in a Land of Make.Believe  .
Of [...]]]></description>
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		<title>Sony Ericsson announces Yari, gesture phone for gaming Emos</title>
		<link>http://www.thegungle.com/b/2009/05/sony-ericsson-announces-yari-gesture-phone-for-gaming-emos/</link>
		<comments>http://www.thegungle.com/b/2009/05/sony-ericsson-announces-yari-gesture-phone-for-gaming-emos/#comments</comments>
		<pubDate>Sat, 30 May 2009 06:37:52 +0000</pubDate>
		<dc:creator>Ben Green</dc:creator>
				<category><![CDATA[Devices]]></category>
		<category><![CDATA[Gesture]]></category>
		<category><![CDATA[Interactivity]]></category>
		<category><![CDATA[Sony Ericsson]]></category>

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