The Gungle » Sony Ericsson http://www.thegungle.com/b Ben Green makes nice with technology and humans Sun, 29 Jan 2012 08:05:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 GigaOm on Sony Ericsson’s make.believe marketing http://www.thegungle.com/b/2009/09/gigaom-on-sony-ericssons-make-believe-marketing/ http://www.thegungle.com/b/2009/09/gigaom-on-sony-ericssons-make-believe-marketing/#comments Thu, 03 Sep 2009 23:34:07 +0000 Ben Green http://www.thegungle.com/b/?p=513 Sony Ericsson is hoping that a brand makeover can somehow heal its critically wounded handset business. The joint venture between Ericsson and Sony said today that it will adopt Sony’s “make.believe” tagline in its marketing campaigns to “reinforce its entertainment credentials” with consumers

GigaOm Why Sony Ericsson Is Living in a Land of Make.Believe .

Of course, not so long ago The Register were wondering whether gesture-based gaming on a handset was make.believe.

]]> http://www.thegungle.com/b/2009/09/gigaom-on-sony-ericssons-make-believe-marketing/feed/ 0 Sony Ericsson announces Yari, gesture phone for gaming Emos http://www.thegungle.com/b/2009/05/sony-ericsson-announces-yari-gesture-phone-for-gaming-emos/ http://www.thegungle.com/b/2009/05/sony-ericsson-announces-yari-gesture-phone-for-gaming-emos/#comments Sat, 30 May 2009 06:37:52 +0000 Ben Green http://www.thegungle.com/b/?p=415 As The Register mentions, it’s a little fantastic that these games can be played without looking at the screen. Mind you, I’m not even sure the hair is real in this ad, so let’s not nitpick.
Game Carousel Yari front closed
Incidentally, Yari is a Japanese word for spear:

Yari (??) is the Japanese term for spear, or more specifically, the straight-headed spear. The martial art of wielding the yari is called s?jutsu. Yari measured anywhere from one meter to upwards of six meters (3.3 to 20 feet). The longer versions were called ?mi no yari while shorter ones were known as mochi yari or tae yari. The longest versions were carried by foot troops (ashigaru), while the samurai usually carried the shorter versions.
Wikipedia: Yari

The Press Release includes two photos, both of which show the Gaming carousel UI, which is not very compelling (see right).

But the camera has face and smile recognition though, so maybe it’s actually rad.
See Sony Ericsson Press Release for full specs.

Via: Sony Ericsson rolls out Wii-style gaming phone • Register Hardware.

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